Incorporating Sustainability into Matchday Management

UEFA has integrated sustainability as a component when organising competition finals and final-stage tournaments. This background article suggests looking at the matchday experience more broadly than the on-pitch result.

A fan's journey does not begin at the stadium entrance. Wayfinding information, arrival time, and the departure route after the match are all parts of the experience. In ZTVmm's view, a good plan should connect these stages.

When evaluating a matchday service, one can check whether it is easy to use, whether information is received in time, and whom to ask when something is unclear. Looking at the objective together with actual fan usage is more useful.